Black Friday is not sustainable: sudden purchases mean more traffic, more pollution, and much more waste. Impulsive consumption encourages buying unnecessary products (most of which are later forgotten or returned).
Black Friday is stressful: thousands of promotions, exclusive discounts, unique opportunities (or not so unique), but above all, rush, continuous tension, and accumulated emotions that are very difficult to manage.
Black Friday leads to temporary contraction. This trend causes a rise of poverty and social inequality. November temporary contracts increased , by 67,79%* between 2013 and 2018, and such contracts are linked to unfavorable labour conditions (very few hours of rest, doubtful working, safety and health conditions).
At Cocoro we don’t believe in crazy and compulsive consumption. This is why you will find opportunities, discounts and promotions throughout THE-WHOLE-YEAR.
More Cocoro, more Zero Waste.